Marketing geniuses, or how to blow up the internet with a couple of phrases

Marketing geniuses or

how to blow up the internet

with a couple of phrases.

On July 8 an article appeared online with a headline saying that a "researcher" had discovered a Zoom vulnerability which consisted in the fact that millions of users of the Zoom service could have their video cameras switch on by themselves. We will not give a link to the article here, so as not to publicize the author, who woke up famous yesterday even without our help.
The headline of the news story was very loud, but what actually happened?

In fact, your switched-off video camera really could turn on at the beginning of a conference if you were invited to the Zoom conference by an “attacker”. This could only happen if a number of conditions were met: you had to answer the invitation and join the conference, the “attacker” had to be on the same network as you, and the “attacker” had to be a “hacker”. What could you, as a ZOOM user, do in this situation? Simply turn off the camera. We should add that the vulnerability that came to light affected only those with MAC computers.

Zoom.us responded promptly to the publication and to the bug that had been found, and fixed it within a few hours.
By the way, a new Zoom update was released today, so do not forget to update your client.

P.S. This whole situation made us wonder: do our marketers write the headlines for their articles correctly? A training video on how to write headlines so that the reader gets an irresistible urge to read the article was sent out to the entire marketing department.
Link to the training video.

More about RightConf LLC here.

Our products are Zoom Meetings, Zoom Video Webinars and Zoom Room.
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